     
"97th, Containing Space": ThisIsNeverThat
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📌ThisIsNeverThat📌
';ThisIsNeverThat'; is a renovation project space that transforms an existing house into an office building for a fashion brand.
* Location: 10-2 Yeonhui-ro 11-gil, Seodaemun-gu, Seoul
[ThisIsNeverThat]
💡Headquarters • Showroom • Logistics This is a complex space that contains functions. Puhahaha Friends expressed an honest and free brand image with simple mass and the natural texture of materials, while matching it to the residential context. The first floor consists of a showroom and exhibition space, and the upper floors are flexible open-plan office space, efficiently separating and connecting logistics and work routes to create a flow.
💡This is a place that embodies the brand culture beyond the office, showcasing a youthful, free-spirited attitude and local character through transparency and simplicity.
[ Coexistence with residential areas ]
💡Minimizing decoration and revealing the natural texture of the materials, it expresses the brand's boldness and honesty. At the same time, it sits lightly within the residential landscape.
[ User-friendly route ]
💡 The first floor is designed as a showroom and exhibition space, directly connected to the outside world and showcasing the brand's identity to visitors. The upper floors are open-plan office space, allowing the design and work environment to be easily adjusted to meet changing needs. The nature of the program required both logistics functionality and employee traffic flow.
💡Accordingly, the floor plan was designed to simultaneously consider separation and connection. Logistics routes are arranged so as not to conflict with workspaces, yet are vertically integrated into a single flow.
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In addition, if you are curious about the activities of the student reporters?
📌 Please refer to the Architectural Institute of Korea journal ‘建築’ and blog!
📌 Architectural Institute of Korea official site: https://www.aik.or.kr/pages_archive/scholarly_journal.vm
📌 Official blog of the Architectural Institute of Korea Student Reporter Group: https://blog.naver.com/aik_student_reporter
#Architectural Institute of Korea #Architecture #Containing Space #Student Reporter Corps #External Activities #Seodaemun-gu #Yeonhui-ro #ThisIsNeverThat #Renovation #Cafe
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